Gulf PRAtlas
Independent

SEC Newgate Communications

SEC Newgate Middle East

Headquarters
Dubai, UAE
Founded
2021
Global: 1989
Regional offices
2
Dubai, Riyadh
Headcount
Not disclosed
What to know

SEC Newgate is an Italian-headquartered global advisory network that pulled together a constellation of mid-sized independent firms across markets, including a presence in the Gulf established through its 2021 acquisition of a 70% stake in Twister Middle East. The Dubai shop, now operating as SEC Newgate Middle East under founding partner and CEO Elena Gramatica, operates at the nexus of business, politics, communities and media.

The regional structure expanded with a Riyadh office under Sabrina Larese, which positions the firm to chase Saudi public affairs and corporate mandates alongside its Dubai book. The global SEC Newgate group ranks in the top thirty PR networks worldwide by revenue, with over 1,200 professionals across more than fifty offices — useful when a client needs joined-up advisory across Europe, the UK and the Middle East, less recognized as a standalone Gulf brand.

The proposition is the federation. SEC Newgate gives a mid-sized regional shop access to a partner network across Europe and beyond, which matters for cross-border financial and corporate mandates where a single London or New York affiliate is not enough. For pure regional work, the firm competes with the wider independent bench in Dubai and the smaller specialist shops.

At a glance
Practice areas
7
Clients tracked
Signature campaigns
Recent awards
Recent moves
2
Last reviewed
12 May 2026
Practice mix
PRACTICEMIX
  • Corporate30%
  • Public Affairs20%
  • Financial15%
  • Strategic Communications15%
  • Crisis10%
  • Government10%

Approximate share of practice areas; based on public positioning and category disclosure.

Office footprint
RiyadhRiyadhDubaiDubai

Cities with a wholly-owned office. Affiliate-only markets are not shown.

Leadership
NameRoleAppointed
Elena GramaticaFounding Partner and CEO, Middle East
Sabrina LareseHead of Riyadh Office
Footprint

Practice areas

CorporatePublic AffairsFinancialReputationCrisisStrategic CommunicationsGovernment

Regional offices

  • Dubai
  • Riyadh
Recent moves
  • 1 Jan 2021Acquisition

    SEC Newgate acquired a 70% stake in Twister Middle East; the Dubai-based agency was renamed SEC Newgate Middle East, formalizing the regional presence under the global SEC Newgate group.

  • 1 Jan 2024Office Open

    Opened a Riyadh office under Sabrina Larese, expanding into the Saudi market.

    Source
Sources
  1. 01SEC Newgate Middle East
  2. 02Sabrina Larese to lead SEC Newgate's Riyadh office
Last reviewed 12 May 2026
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