Phase 2
Holding Companies
The four global holding companies own most of the network agencies operating in the Gulf. Phase 2 maps each tree — what they own, how the regional structures are organized, and where the lines between sister brands actually fall.
In development
What this section will cover
- Org trees for WPP, Omnicom, IPG and Publicis as they operate in MENA.
- Regional leadership at the holding-company level, not just at the agency level.
- Cross-references to every agency profile that sits inside each tree.
- Notes on recent restructurings, mergers and rebrands — Burson is the most recent example.