BPG Group

BPG was founded in 1980 as Bates Pan-Gulf and is one of the longest-running UAE-headquartered integrated communications groups still under its founding leadership. Avi Bhojani has run the group as CEO since 1991, and the firm now spans advertising, PR, design, activations, media asset management and digital under a single Dubai roof, with offices across the MENA region.

That history matters. BPG was building Gulf brand work in an era when most network agencies had not yet opened in the region, which gives the group a particular kind of long-arc client trust — multi-decade relationships with regional family businesses and government-linked entities that newer networks struggle to replicate from a standing start. The current client list reflects that breadth: Amazon, NEOM, KPMG Lower Gulf and the Royal Commission of Jubail and Yanbu sit alongside Honda, Porsche, Sony and Ooredoo on the same roster.

The PR practice sits inside the wider integrated group rather than running as a standalone shop, which shapes who hires them: clients buying a one-stop creative-and-comms partner, more than clients buying pure-play corporate reputation. For multi-brand groups like Alshaya, automotive dealers like Behbehani Motors, and government-linked organizations balancing public messaging with brand-building, the integrated model is the proposition.

Avi Bhojani remains an active voice in industry forums and was named to Entrepreneur Middle East's Indian Visionaries list in 2025. He serves as a recurring reference point for regional press on the state of the Gulf agency market, and the firm's institutional position — independent, founder-led, regional — is closer to the Asda'a model than to anything inside the network rosters.