Ketchum

Ketchum is Omnicom's other major global PR brand alongside FleishmanHillard, and one of the longer-established US firms in the regional market — the global business dates to 1923. Its Gulf presence has historically been concentrated in Dubai and Riyadh, with brand and consumer work sitting alongside corporate mandates.

Inside the regional Omnicom structure, Ketchum and Fleishman operate as sister brands rather than as a single integrated practice, with separate leadership and client books. For brand-side clients evaluating Omnicom, the choice between the two often comes down to which team holds the specific category expertise the brief calls for, and whether the relationship sits closer to creative (where Ketchum's roots are) or to corporate reputation (where Fleishman tends to lead).

Ketchum's Middle East public footprint is lighter than Fleishman's in trade press coverage and on the agency's own published case material, which makes it harder to size from outside. The brand carries the institutional weight of its global parent and the connectivity of the Omnicom network without — at least visibly — running the kind of scale that defines the WPP shops in the region.