Golin

Golin is IPG's second PR network in the Gulf, sitting alongside Weber Shandwick under the same holding company but operating as a distinct brand with its own leadership and roster. The agency runs the smaller of the two regional benches, with Dubai as the anchor office.

Globally Golin built a reputation for consumer-led, earned-first creative work — the "Relevance Fuel" framework and the integrated planning model originated there — and that positioning translates into how the firm pitches in the region. Consumer brand mandates and influencer-driven programs make up much of the visible book, with corporate and healthcare practice areas as the institutional ballast.

The regional team is less publicly profiled than the other IPG shop, which makes Weber Shandwick the default entry point for most large-account conversations inside the holding company. Golin's positioning is closer to the consumer-creative end of the spectrum, and the choice between the two often turns on what part of a brief is leading.